The choices you would usually make, the good choices as we would say are locked behind a payment wall. In fact, every story and every chapter are also locked although not as securely as these choices. Let me explain.
In order to start reading through any of the stories in Episode: Choose Your Story you will need to possess a certain amount of tickets. Tickets are just what the sound to be, a virtual ticket allowing you to see a show or in this case play/read through a story. You need tickets to start a story, there's no way around it. However, the game is pretty generous and it will automatically generate a ticket after a certain time and handed to you. Diamonds on the other hand are completely different story...
These shiny rocks are really hard to come by. Sure, the game makes it look like it's no biggie but you only get diamonds for specific actions like daily logins or connecting your game with the Facebook or other social media. It might seem like a sufficient amount right out start but you will soon realize that these stories are filled with choices that require diamonds.
To my the thinking that these choices are not important how you might not like them at all but we assure you, the game does a very good job of unlocking precisely the choices that only makes sense within a given situation. You might not agree with them on some occasions but those will be like 1 in 100.